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Every show-stopper
starts somewhere

Are you…

Ready to give your brand everything it needs to steal the spotlight?

SHOW-STOPPING

~VISUAL~ BRANDING

Creatively aligned branding that puts the spotlight solidly on your biz so you can outshine and outperform your way to real results.
CURATED

~CREATIVE~ DIRECTION

Outfitting you with choreographed creative tools needed to consistently surprise and delight your dream audience ~ to own your wild.
CHOREOGRAPHED

~STORY~ TELLING

Epic storytelling that blends the outside (visuals and voice) with the inside (personality, psychology and creative expression).

Building a successful business is a bit of a dog and pony show. Branding is a performance, with a personality that requires love, attention, care and development – just like our own.

But it’s crowded up there on that main stage. You’re elbow-to-elbow with other brands poignantly performing for the same audience. And it can feel like no matter how hard you jostle, how loud you yell, your audience keeps playing hard to impress.

The solution? Creatively aligned branding that puts the spotlight solidly on your biz so you can outshine and outperform your way to real results. 

Strategic branding for dreamers & doers

When it comes to crafting strategic branding, I don’t hold back. Every Pass the Salt brand is a complete original.

My philosophy for why is simple: Own your wild.

The more we embrace our untamed and linger in the adventure of being ourselves, the more captivating our brands become.

But it’s about more than just pretty visuals. To achieve this authenticity, the outside – the visuals and voice – must match the inside – the personality, psychology and creative expression.

Which is where I come in.

A brand is a person’s gut feeling about a product, service or organization.

~ Marty Neumeier ~
Hi lovely, I’m Elise

Here at Pass the Salt, I wear many hats. I’m a brand archaeologist and excavator, taking you on a journey of discovery to unearth your hidden desires, goals and vision. I’m a creative visionary, mindfully choreographing a brand identity that’s inherently you. And I’m a visual conductor, stylishly orchestrating the elements needed to get all eyes on you.

So when you step out from behind that curtain, you can stand tall and proud, empowered with the knowledge that you’ve got a unique brand that is truly aligned with your vision, expresses your personality and elevates you to the next stage of your life and career.

Curious about the methods behind the magic?

Here’s how Pass the Salt can deliver strategic branding and scintillating storytelling for your one-of-a-kind business.

The Brand Experiences

The First Act |
Brand Package 1

Starts at $2850 (+GST)

A bespoke brand design experience for entrepreneurs and start-ups ready to cultivate (and show-off!) a beautiful identity that’s carefully and creatively aligned with their authentic brand values, vision and image.

You’ll get:
  • The Consultation: A 30-minute brand strategy consultation to inform and inspire your visual identity. We’ll share a coffee (via e-meeting or face-to-face) and I’ll get to know you, your goals and your vision for your brand.
  • The Questionnaire: An in-depth journey of discovery, encouraging strategic thinking around your brand identity, goals and purpose. This experience works in harmony with the consultation to align your visual brand with your audience and style of expression.
  • The Combined Pinterest Board: A creative Pinterest board that translates your vision into visuals that set the scene for your brand identity.
  • The Mood Board: (1 concept, 1 refinement) A curated Mood board reflecting the brand style vision direction we co-create within Pinterest. 
  • The Strategy: Your insights and findings from the discovery phase will be harnessed, examined and employed to reveal the opportunities that exist for positioning your unique identity amongst your target clientele.
  • The Wordmark Logo Design: (2 concepts, 3 refinements) A thoughtfully and strategically designed wordmark logo to act as the signature for your brand identity. Includes secondary variation and sub-mark logos. (Wait – what’s a wordmark? This is a style of logo that uses purely type elements (sans graphics).
  • The Graphic Language: A curated collection of suggested patterns or textures, colours, fonts and typography that align with your brand values and reflect your brand’s identity to confidently connect with your audience. Please note: Font & image licences are not included and can be purchased separately.
  • The Style Guide: Your go-to visual reference guide for brand identity elements and usage.
  • The Final Assets: Your final logo files and pattern/texture selection, delivered online (via download) in file formats suitable for print and web
Delivery timeline: 6 to 8 weeks
Check out this package in action

Package Add-ons 

Starting at $250 (+GST)

Perfect add-ons for startups after a sparkling debut.

Extensions

  • Strategy upgrade
  • Naming workshop
  • Photography Direction 
  • Stock Photo selection
  • Iconography selection

Collateral

  • Business Card Design
  • Social Branding 
  • Canva Social post templates
  • Presentation template 
  • Postcard / Flyer / Brochure 
  • eBook Canva template 
  • Customised email template
  • Signage / Environmental graphics

The Main Stage |
Brand Package 2

Starts at $4950 (+GST)

An exclusive brand package for fired-up entrepreneurs and businesses ready to light and level up their brand game with a complete visual identity arsenal. Expect to be equipped with everything you need to outshine and outcompete your former self. 

You’ll get:
  • The Consultation
  • The Questionnaire
  • Package upgrade! The Mood Board: 3 x custom-crafted Mood boards that translate your vision into visuals that set the scene for your brand identity.
  • Package upgrade! The Strategy: Your insights and findings from the discovery phase will be harnessed, examined and employed to reveal the opportunities that exist for positioning your unique identity amongst your target clientele. (Includes in-depth archetype exploration and extended analysis of your competitor website landscape to ensure your visual identity is unique, original and irresistible in your industry.)
  • Package upgrade! The Combomark Logo Design: (2 concepts, 3 refinements) A thoughtfully and strategically designed combomark logo to act as the signature for your brand identity. Includes secondary variation and sub-mark logos. (Wait – what’s a combomark? This is a style of logo that includes both type and graphic elements – as appropriate – for your brand identity.)
  • Package addition! The Photographic Direction: An easy-to-use resource that defines and articulates a photography style suited to your visual identity, and that you can rely on to inform and guide your photographer (and you when searching for stock imagery).
  • The Graphic Language: A curated collection of suggested patterns or textures, colours, fonts and typography that align with your brand values and reflect your brand’s identity to confidently connect with your audience. Please note: Font & image licences are not included and can be purchased separately.
  • Package addition! The Iconography: Thoughtfully selected and customised selection of icons to compliment the graphic language. 
  • Package upgrade! The Style Guide: Your multi-page go-to visual reference guide for brand identity elements, usage and up to two mock-up design samples.
  • The Final Assets: Your final logo files and pattern/texture selection, delivered online (via download) in file formats suitable for print and web.
Delivery timeline: 8 to 10 weeks
Check out this package in action

Package Add-ons 

Starting at $250 (+GST)

Perfect add-ons for businesses needing a little extra something special to out-shine the competition.

Extensions

  • Brand Extension 
  • Sub-brand 
  • Naming Workshop

Collateral

  • Business Card Design
  • Social Branding 
  • Canva Social post templates
  • Presentation template 
  • Postcard / Flyer / Brochure 
  • eBook Canva template 
  • Customised email template
  • Signage / Environmental graphics

The Box Office | Custom Experience 

Perfect add-ons for businesses looking for a more holistic approach.

Can’t find what you’re looking for? 

In need of a website, marketing or content to compliment your show-stopper branding? We collaborate with brilliant partners to launch your business performance on the main stage. Get in touch and we’ll work together to choreograph a custom package to suit your needs. 

Get in touch and we’ll create a flavour sensation that’s all your own.

Ready to turn heads?

It’s your turn to turn heads!

Grab a seat ~ the performance is about to start.
Book your experience
© Pass the Salt 2020. All Rights Reserved.
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