Memory Lane

Life Stories
  • Brand Identity
  • Brand & Marketing Collateral 
  • Web Design Direction

The Memory Lane Life Stories brand is all about ‘captured stories’ – memories and stories for both personal and historical legacy purposes. They came to us, in need of a full identity suite to reflect their personalised offering, the warmth and quality that is at the core of the business.


We designed a full brand identity including an adaptable brand mark and supporting elements, rolling these out to a communications suite.

Memory Lane Life Stories logotype
Memory Lane Business Card
Memory Lane Business Card
Memory Lane Life Stories Flyer
Memory Lane Gift Box
Memory Lane Life Stories Tote

Elise from Pass the Salt created a beautiful logo and visual themes for my business. She made the time to meet with me, and gave me a thorough but easy to follow process. When Elise’s designs came through, I really felt like she had understood the kind of experience I am creating for my clients. She captured the warmth and quality that is at the heart of my new business. I’ll be working with Elise again anytime I need a design solution.

Nina Fromhold
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