Campbell Page is a not-for-profit organisation, dedicated to transforming people’s lives by securing long-term employment for the most disadvantaged.

In 2015, Campbell Page’s vision has changed, and their brand identity, supporting materials and assets needed to support that. There will be a decreased focus on government contracts and a renewed focus on individual selection from potential clients.

There was no greater time than the present to pause, realign and reassess Campbell Page’s purpose and offering to the marketplace.

The brand identity revitalisation endeavoured to create ownable brand elements and assets. Presenting Campbell Page as an accessible and friendly organisation, better aligning the visual representation of the brand with the services it provides.