Benevolent Society 2014 Annual Report

This concept for this year’s annual report was to visually encapsulate the mindset of the organisation. Using the brand identity’s supergraphic, which ordinarily are part of the brand kit that visually ties the look and feel of brand communications back to the core identity. The idea presented by overlapping colours, usually used only in sets of 2, was to present the organisation’s proposition. Being ‘stronger together’. This idea was enhanced with use of more supergraphic shapes to create a multicoloured pattern that all came together in unison, centred within the wording ‘stronger together’, as the document’s title.