Australian Power & Gas

Energy Retailer
BRAND / WEB / PRINT / ENVIRONMENT / ACTIVATIONS
SERVICES
  • Brand Collateral
  • Marketing Collateral 
  • Web Design
  • Photoshoot Art Direction 
  • Activations
THE BRIEF

Australian Power & Gas was our largest national independent energy retailer and grew rapidly from inception to a customer base of over 350,000. 

The company needed a fresh look and roll out of a new identity across numerous branding and marketing collateral items. The goal was to create cohesion, both internal and external engagement with the brand and its core values. The brand required numerous branches into different engagement categories to satisfy different marketing channels, partnerships and customer touch points.

WHAT WE DID

Visual identity refresh with key messaging focused around providing a ‘better deal than the big guys’. Taking a humanised approach to the product offering by making it centred around Jim’s Team – everyday people, like the customers they work hard to serve. 

The identity application was adapted to our different marketing, activations and communication channels whilst striving to achieve an overall theme.

Branding Collateral Design

Design of full range of branded collateral to cover the diverse communication and legal requirements of an Australian energy retailer. 

Australian Power and Gas brand collateral design

Website & Customer Portal

Website and online portal design to better serve customer needs.

Australian Power and Gas web design
Online Services Landing page design

Campaign ~ New Services Launch

Expansion of retail services into two new areas – Home & Car Insurance and Phone & Internet. 

Australian Power and Gas marketing brochure design
Australian Power and Gas tri-fold brochure design
Email design for new service offer
Email design for new service offer

Sales Channel Marketing

Create connection and engagement with phone marketing sales partner.

Australian Power and Gas environmental branding
Channel marketing environmental branding

Sales Channel Marketing

Create connection and engagement with phone marketing sales partner.

Richmond Tigers

Power Behind the Roar Campaign
Sponsorship press advertisement
Sponsorship campaign Facebook page
Australian Power and Gas Sponsorship activation billboard
Australian Power and Gas Annual Report design
Annual Report Internal section spread
Annual Report Internal section spread
Australian Power and Gas Annual Report internal spread

Elise is a senior creative who is exceptionally creative and dedicated, making her an asset to our organisation. Elise’s strong eye for detail combined with an ability to develop and evolve conceptual ideas into engaging, on brand communications materials delivers extremely high quality creative output.

Felicity Stening
CEO, Enova Energy
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