Spicing up your brand with crafted  strategy & design

Creative and Design Direction

Pass the Salt | The Studio

Pass the Salt is a Creative Branding Studio based in Sydney, Australia. Working with dreamers and doers to create their dream business and an authentic expression of their identity. You’re doing amazing work and we want to bring it to the world in all it’s tastily dramatic glory.

With conceptual thinking grounded in bold strategy, we help brands get their flavour on and stay relevant within our rapidly-changing contemporary business landscape.

With gently enthusiastic flair, bringing confidence, clarity, cohesion and a uniquely curated edge to  brand identities – nothing is more exciting than seeing our clients creativity and vision unleashed into the world!

Authenticity is a collection of choices we have to make every day.

~ Brene Brown ~

Your Flavour | The Mission

Capturing the unique spice shelf of your brand identity and revealing it’s delightfully bold flavours to the world. Passionate about dreamers and doers who are shaking up the world of business and being brave enough to create their own recipe of awesomeness! 

Elise Elliott | The Woman
behind Pass the Salt

I’m a fun loving mumma with a penchant for style, a silver streak with a mind of it’s own and a passion for colour and authentic self-expression that knows no bounds. Seeing your business and identity transform through creativity gets my rocky road on every time. With qualifications in graphic and fashion design, and over a decade of industry experience, I’m here to guide you through the rough, confusing terrain that is the world of branding and design.  I take a collaborative approach to projects so that you feel a sense of ownership and alignment with your identity’s unique expression.

Elise looking to camera

How we shake it up


A beautiful identity for your brand

Crafting beautiful, meaningful communications that enhance your unique brand is what it’s all about. With just the right amount of seasoning, taking your identity ‘beyond the shaker’ to make your brand expression complete.
Mood Board
1 | Discovery & Mood

Through use of an interview,  questionnaire and Pinterest board, I’ll aim to understand your business and current brand vision. After gathering your insights, we’ll partner up to position you appropriately in your market and research identity styles to create a mood board to draw from for your visual identity to be used as part of your final style guide.

Creative and Design Direction
2 | Creative & Design Direction

Our journey of discover is complete. I’ll move on to creating concepts of visual identity elements for your brand, which can include: 
Logo / Brandmark Design 
Including variations.
Graphic Language
Colours, fonts, patterns, textures, photography

Ricci-Jane Adams logo
3 | Brand Assets & Resources

Once we’ve nailed your visual identity elements. I’ll then create a beautiful one page Visual Identity PDF for your reference. All of your communication and marketing pieces should stem from here. This is the backbone of your visual identity. Then together we’ll reveal your brand to the world with the best applications for your business.

Creator of some spicey work

The word on the street

John Carew of Mayfield Property Buyers

I was absolutely blown away with the end result and have had so many compliments on the brand and website. I would not hesitate to use Elise again. If you want a professional result definitely give them a call!

– John Carew –
Mayfield Property Buyers
View project

Reece Arney Arney Recruitment

Elise was very sensitive to the fact that people are our business. Making sure that our personality, style and approach was conveyed in our branding. Needless to say she delivered first-class results.  

– Reece Arney –
Arney. Recruitment
View project

Ricci-Jane Adams Spiritually Fierce

Trust this woman. She will not let you down. She created an incredible book cover that people compliment me on daily.The book cover and brand identity are seamless. I’m delighted with the result.

Spiritually Fierce
Services that pack a punch
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