Brand Design & Creative Direction for fire-starters

Did somebody order a serving of…

Strategic, spotlight-swaying, eyeball-capturing, crowd-pleasing visual strategy & design?

Pull up a seat at the bar (drinks and salty peanuts are on me!)

CliffsNotes for busy dreamers & doers

You’re in the right place if:

You want to live your truth, grow, evolve and do your best work.

Get (really awesome) results from your business while you’re at it.

You’re being held back by boring branding and visuals that lack presence, purpose and personality.

At Pass the Salt, I create imaginative, explorative and thoughtful designs that make a powerful impact on your audience. 

But, wait, who am I?

The shaker behind
Pass the Salt

Hola, I’m Elise!

I’m the cheeky creative at the helm of Pass the Salt, the destination for entrepreneurs ready to sashay off the beaten path and uncover their true brand self, personality and identity.

And, like you, I’m a bit of a rule-breaker. Rawr.

I’ve always been a rather lone wolf. Somewhat of an odd ball. A lot of a performer. And always, always an explorer.

Growing up, my parents were careful to keep our gate closed, otherwise I’d cheerfully take myself on an impromptu trip down to the playground.

I won’t lie: It’s a habit I continue today.

(The spontaneous adventurous exploits, not the playground trips. Although, as an indulgent mama, those aren’t infrequent either.)

Authenticity is a collection of choices we have to make every day.

~ Brene Brown ~

I was – and am – endlessly spellbound by the world around me. I wanted to know how and why things worked. Especially people. I’m forever asking, “What if?” and am endlessly fascinated by the possibilities in impossibilities.

I fed my soul by discovering new ideas, places and people – revelling in the wilderness that could be found just a street or heartbeat away.

So it was no surprise when my curated (if eclectic) blend of fashion, visual arts, drama and design studies led me on an adventure from fashion school in Sydney to studying graphic design interstate. It was a journey inspired by both terror and sheer excitement.

(My favourite kind.)

Farewell rules, sayonara curfews. It was showtime, go-time, and a brave new world for me to explore.

Be yourself. Everyone else is already taken.

~ Oscar Wilde ~

I finished my design studies (not before taking an epic eight-week trip around Europe) and packed my giant portfolio case (seriously, this was a thing) before officially launching my design career in advertising.

It wasn’t until my first big break as Head Creative at Australian Power & Gas, that I realised just how much I love branding. I honed my skills, building brands from the inside out.

From the very start, towing the company line held little appeal. I hated having to create ‘pretty’ over purposeful. Sweet over strategic. And I knew that there had to be another way to approach impactful visual branding and creative direction.

I knew it because I felt it … And I saw it too.

My head lifted, my eyes sparkled, and my heart danced in delight whenever I saw others shaking up the status quo and marching to the beat of their own drum.

“Yep,” I nodded to myself. “Those are my people. Those are the humans I’m going to create with.”

Yep,” I nodded to myself. “Those are my people. Those are the humans I’m going to create with.”

Slide into my DeLorean (mind the Mecca boxes and Lego) and, 14 years later, I’m gratefully empowering other entrepreneurs to discover and shape their brand identities in an authentic and aligned way.

Because powerful branding is more than just aesthetics.

Powerful branding is the salt that gifts a dish meaning, flavour, purpose and substance. It transforms dull to delightful and turns an everyday experience into one your audience will remember, adore and applaud. But more than that, powerful branding is a journey of connection. It’s about (re)connecting you to your purposeful vision and the people that matter most: Your target audience.

My mission is to create visual identities that take you from invisible to irresistible with the confidence to stand proud on centre stage. One that you can wear with complete pride and know, unwaveringly, that it will grow and venture into the wilderness with you.

Wall art by Pandr Design Co.

Elise was very sensitive to the fact that people are our business, & making sure that our personality, style & approach was conveyed in our branding. Needless to say she delivered first-class results. 

Reece Arney
Arney. Recruitment

Elise is an incredibly talented graphic designer who has been an integral part of bringing my brand identity & business to life. She created an identity that so perfectly encompasses me and the welcoming feeling I want to convey to customers.

Cathy Coates
Fairfield Paediatrics

Elise had a great way of getting to know me & my business with a thorough questionnaire & in-depth analysis of my business. She created a mood that made me jump out of my skin with excitement. It was so beautiful & communicated to me that she got who I was & the client group I wanted to reach. 

Sheridon Byrne
Birth Doula & Educator

Profile of your visual performer

I love to perform.

… But get terrible stage fright.

I adored going on roller coasters with my dad.

… But I’m terrified of heights.

I didn’t crave ice-cream during my pregnancy. 

… I just wanted that, good, old, pure cream!

I might forget somebody’s name. 

… But I have an uncanny ability to recognise faces. Anyone who tries to challenge me on this is usually sorely disappointed.
All about you

Oh, look – we *might* already match!

Do things differently & aren’t afraid to challenge the status quo.

Take pride in being passionate about our work & innovative in our actions.

Are motivated by making an impact on the world.

Love experimenting with & discovering creative ideas.

Want to create a brand style that feels inherently ‘you’.

Sound like you?

Check out how we can work together

Our Salty Team

Pass the Salt is happily supported by a curated team of creatives, including copywriters, photographers, designers, developers, SEO specialists and marketers.

We can help create your choreographed team.

Rave Reviews

John Carew of Mayfield Property Buyers

I was absolutely blown away with the end result and have had so many compliments on the brand and website. I would not hesitate to use Elise again. If you want a professional result definitely give them a call!

– John Carew –
Mayfield Property Buyers
View project

Reece Arney Arney Recruitment

Elise was very sensitive to the fact that people are our business. Making sure that our personality, style and approach was conveyed in our branding. Needless to say she delivered first-class results.  

– Reece Arney –
Arney. Recruitment
View project

Ricci-Jane Adams Spiritually Fierce

Trust this woman. She will not let you down. She created an incredible book cover that people compliment me on daily.The book cover and brand identity are seamless. I’m delighted with the result.

Spiritually Fierce
View project

Ready to break a leg?

Finish your drink & then join me on centre stage where I’ll show you how Pass the Salt can empower you to perform at your best.
Pass the services, please!
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