Welcome to Pass the Salt, here to create conceptually striking brands.

Step behind the (brand) scenes

A beautiful identity for your brand

Crafting beautiful, meaningful communications that enhance your unique brand is what we’re all about. With just the right amount of seasoning, we take your identity beyond the shaker to make your brand complete.

Creating unique logo designs and visual identities that bring out the flavours of your brand is what we’re all about!


There’s nothing quite like a dash of design salt to season your brand identity to taste, with a strong piece of design communications.


Now let’s add a flourish of gusto with some creative brand copywriting here, and a sprinkle of photographic art direction there.

Behind the Salt

Hi, I’m Elise,
the woman behind the Salt

I’m a fun loving mumma with a penchant for style, a silver streak and a passion for colour that knows no bounds. Seeing your business succeed is what I’m all about and having the relevant education with over a decade’s worth of industry experience, I’m here to guide you through the rough, confusing terrain that is the world of branding and design. 

Elise Elliott

Beyond the shaker

Creating your brand identity

A custom approach to bring out the hidden flavours of your brand identity.
Mood Board
1 | Discovery & Mood

Through use of an interview,  questionnaire and Pinterest board, I’ll aim to understand your business and current brand vision. After gathering your insights, we’ll partner up to position you appropriately in your market and research identity styles to create a mood board to draw from for your visual identity to be used as part of your final style guide.

Creative and Design Direction
2 | Creative & Design Direction

Our journey of discover is complete. I’ll move on to creating concepts of visual identity elements for your brand, which can include: 
Logo / Brandmark Design 
Including variations.
Graphic Language
Colours, fonts, patterns, textures, photography

Ricci-Jane Adams logo
3 | Brand Assets & Resources

Once we’ve nailed your visual identity elements. I’ll then create a beautiful one page Visual Identity PDF for your reference. All of your communication and marketing pieces should stem from here. This is the backbone of your visual identity. Then together we’ll reveal your brand to the world with the best applications for your business.

Delicious Results

Latest taste sensations

Ready to create something delicious together?

Pinch me
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